Ever wanted a break so you decide to scroll through Instagram reels for “a minute or two”, only to look up to find that hours have passed? How many times have you sat with intent, trying to concentrate on finishing a task, but no, it simply refuses to maintain your attention?

This is the 21st Century where attention spans have become yet another profitable commodity. Surprised? The rise of social media and the 'attention economy' has left us with the concentration span of a goldfish. How is the marketing and design field achieving this impressive feat of ensnaring our minds? How do people in creative areas cope? Are they adapting to the new world or losing ground? Most importantly, what does this mean for each individual and our mental well-being?

TEDxNITKSurathkal brings you the latest edition of our Salon event, themed 'Attention Trap'. Join us as our speakers shed light on the various dimensions involved and answer the elusive question: Is the decrease in attention span the new reality we must accept or fight against?